Philosophy @SRL

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Survey Research Lanka has earned a reputation for always providing top-quality ‘Research that Works‘ on time. We do not merely tell a Client what the data say. We tell the Client what the data mean.

The Vision of SRL

SRL is fully committed to be perceived as The Research Agency which has achieved and continues to maintain the highest levels of professional excellence in each of the five key areas of survey research.

Survey Design
Questionnaire Design
Sample Design
Collection of Primary Data
Analysis & Interpretation of Data

The Mission of SRL

To contribute significantly to the development of the marketing and social research profession in Sri Lanka.
To strengthen the faith and confidence of professionals in the science of marketing and social research.
To enhance the general public’s appreciation of the usefulness of marketing and social research in upgrading their quality of life.

The Objectives of SRL

To earn the respect of key decision-makers for our research capabilities and overall professionalism;
To be perceived as being more than mere data collectors – by providing sound analysis and objective interpretations of research findings , thereby transforming passive data into actionable information;
To ensure that all assignments are completed on or before the scheduled date;
To keep abreast of the latest developments in research techniques and to introduce such techniques locally with suitable modifications where necessary;
To provide a challenging and rewarding work environment to all staff members.