SRL AdTrak
SRL AdTrak is an Advertising Tracking Survey carried out by conducting face-to-face interviews with 400 people who fit the desired target group profile each month. We use the technique of moving averages to analyze the raw data.
How we answer the question – ‘Is my advertising working?
- Recall of Campaign – TOM, Unaided, Awareness
- Comprehension of Campaign
- Spontaneous content recall
- Aided recall of main message
- Response to Campaign
- Attitudinal
- Behaviour
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