SRL ConsumerTrak
SRL ConsumerTrak is the Advertising & Brand Tracking Survey, which is a single survey encompassing the scope of SRL AdTrak and SRL BrandTrak. The difference being that while these two focus on the Clients Brand only, ConsumerTrak data is sought with regard to all the key competitor brands.
The product is based on data gathered from total of 4800 different people (400 per month) during the course of a one year period island-wide excluding north and east, selected using the technique of ‘matched sampling’. The ‘standard’ Questionnaire for SRL ConsumerTrak consists of about 25 questions. The data is analyzed using the technique of moving average. Weekly reports contain up to date data presented in both statistical and graphical formats. We offer customized reports to suit the requirements of specific information needs.
SRL ConsumerTrak features
- Unaided & Aided Recall of Advertising Campaigns
- What is remembered most about the Campaign
- Recall of Main Advertising Themes
- Association of Brand Attributes
- Image Dimensions
- Stimulation of Purchase Intention
- Response to Promotional Offers
- Product penetration (during past 6 months)
- Brand awareness
- Brand penetration (during past 6 months)
- Brand adoption
- Decreased usage of brand with reasons
- Brand purchased on last occasion and on previous occasion
- Repeat purchasers of brand
- Brand switching with reasons
- Quantity purchased and Frequency of purchase
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