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SRL SuperTrak

SRL SuperTrak is a Consumer Panel of Supermarket Shoppers – a record of the Buying Patterns of Shoppers who purchase most of their branded FMCG’s from Supermarkets in Sri Lanka.

The rapidly increasing numbers of homemakers who are beginning to appreciate the benefits of Supermarket Shopping are expected to rise further with the penetration of this marketing channel to new geographic locations island-wide.

The Buying Behaviour in Supermarket environment has become an area of information critical to Marketers. SRL SuperTrak provides the required marketing data backed by the state-of-art technology.