SRL

Providing Thoughtful Data

“Accurate Data Collection followed by Correct interpretation”

At SRL we leave the data to paint the picture. A huge database of information and insights collected  over the decades, helped many industry stakeholders to interpret and decode the story with absolute accuracy.

With the strenuous efforts of our IT veterans we have transformed the data into products which is readily accessible for you from anywhere in the world with just few clicks.

Our Product Showcase

SRL CosNet

+ What is SRL COSNet?

A subscription-based product enables access to two major databases (SRL TV Scan & SRL Media Scan) from your electronic devices. By accessing the database you will be able to play around with the data and generate the output as required via the user-friendly interface we have created. This digital interface gives you control over the data collected and helps you to generate reports by automatically calculating the data in just few clicks.

Easily generate and find your GRPs(Gross Rating Point), TARPs (Target Audience Rating Point), Reach & Frequency, Reach Analysis all at your fingertips. Why wait for someone to do your calculations when COSNET does it for you.

+ Features of SRL COSNet?

Few of the full features those are noteworthy

  • TV AD-SCHEDULE EVALUATION

Gives the expected Reach, Frequency and Marginal Reach of a proposed TV Schedule for a defined Target Group.

  • REACH & FREQUENCY ANALYSIS

This yields the actual Reach, Frequency, GRP, Cost per Reach and Cost per Exposure achieved by all brands that belong to a particular Product Field during a specific month – again for a defined Target Group.

  • Ad SPEND SUMMARY DATA

This yields Ad Spend for each brand by Media for any specified time-periods. Could be used to calculate SOE. This has been extended to provide detailed analysis of Ad Spend and Numbers of Advertisements by Language for each Media Vehicle

  • REACH & FREQUENCY ANALYSIS BY LANGUAGE

This enables a client to evaluate the impact (i.e. the actual Reach and Frequency achieved) of a TV Campaign by Language.

  • TRENDS IN PROGRAMME RATINGS

This enables a client to identify the changes in the Target Audience Ratings of a specific TV Programme over a defined period of time.

  • SOURCE ANALYSIS

This enables a client to identify the various Target Sub-Groups, which contributed the most, and the least, towards the total GRP achieved by a specific Brand during a specified time-period.

  • SHARE OF TARGET ADIENCE

This provides a client the estimated Shares of Target Audiences during a specified time-period, which could be as short as a 15-minute segment of a particular day or as long as one year.

A 24/7 ‘Online media information system’ founded in 1998 by SRL as an innovation project for commemorating the year 1998 as the Year of IT in Sri Lanka.

Our Clients asked these questions

We gave COSNet

What channel should I select for advertising

What channel should I select for advertising

SRL SuperTrak

+ What is SRL SuperTrak?

SuperTrak is a comprehensive system to track information related to Modern Trade retail business. A collective report management system to know the consumer and product related data in Sri Lankan supermarkets.

The system is available on subscription basis according to product and brand categories.

+ Mechanism behind SRL SuperTrak?

SuperTrak uses the invoices collected from immense number of families (households) around the country as the primary data source to generate the reports. The panel of consumers span across all the SEC classes of Sri Lanka. We collect more than 6,000 bills a month gives atleast 80,000 – 100,000 entries of purchase history. Every product in the supermarket display is captured by this way, and made us achieve more than 95% of accuracy.

+ Features of SRL SuperTrak?

Brand Penetration

“What percentage of consumers are purchasing my company’s product brand?”

The Brand Penetration is expressed as a percentage of consumers who purchased a particular brand product, compared to the total consumers who purchased the particular category of the product.

e.g: 45% of shampoo buyers from supermarket, are purchasing company ABC’s Shampoos bearing the brand name of ‘XYZ’

Brand Penetration

“What percentage of shoppers buy the category of products my company produce?”

The Category Penetration is expressed as a percentage of consumers who purchased a particular product category, compared to the total shoppers.

e.g: 15% of total supermarket shoppers, are purchasing Shampoos.

Volume Share

“What is the volume wise percentage of my company’s product brand sold in supermarkets compared to other products in the same category”

The Volume Share is expressed as a percentage of a brand’s purchased weightage compared to it’s category’s consumed volume.

e.g: 25% volume of total purchased Shampoos in supermarkets are from ‘XYZ brand of Company ‘ABC’ .

Value Share

“What is the Market Price wise percentage of my company’s product brand sold in supermarkets compared to other products in the same category”

The Value Share is expressed as a percentage of a brand’s purchased Market Price compared to it’s category’s consumed Price.

e.g: 22% value of total purchased Shampoos in supermarkets are from ‘XYZ brand of Company ‘ABC’ .

Volume & Value Share by Supermarkets

“What percentage of volume and value of my product sold at a particular supermarket?”

Gives the volume and value wise percentage of product brand movement at each supermarket chain.

e.g: 13% value and 12% volume of total purchased ‘XYZ brand Shampoos of Company ‘ABC’ are sold at Arpico.

Supermarket Penetration

“What percentage of overall supermarket shoppers go to a supermarket?”

Represents the number of families buying at a supermarket, expressed as a percentage.

e.g: 32% supermarket shoppers buy at Arpico.

Shopping Basket Value

“What is the spending power of my consumers towards my company’s brand at a supermarket?”

The purchasing value of a particular product brand expressed as a percentage of total shopping value at a supermarket.

e.g: Supermarket shoppers at Arpico spend 0.65% of their total shopping budget on Shampoos.

Founded in 2004, SuperTrak is a ‘Report Management System’ fed by supermarket data to generate reports that shows consumer behaviour and product movement in Sri Lankan supermarkets.

Our Clients asked these questions

We gave SuperTrak

How can I know what is the leading confectionery brand in supermarkets?
In which Supermarket my company brand is leading?
In which Supermarket my competitor brand is leading?
What are the other products my consumers buying in supermarket?
In which part of Sri Lanka can I introduce a new product portfolio?

SRL MediaFacts

+ What is SRL MediaFacts?

A computerised database of information pertaining to the Media habits of people over the age of 12 years. We capture the practices of Reading, Listening and Viewing Habits of 8000 people through an extensive survey, twice a year.

+ Mechanism behind SRL MediaFacts?

The data collected by a Bi-Annual survey conducted island-wide, serves as the primary source for this successful project of SRL. We track a sample size of over 8,000 people to participate in this survey thus enabling us to achieve an accuracy of 98%.

+ Features of SRL MediaFacts

Readership

“How many people read a particular newspaper?”

The number of a target group members who read a particular newspaper, expressed as a proportion.

e.g: 15% of people of read the newspaper ‘ABC’

Listenership

“How many of my target group customers listen to a particular Radio Station?”

The number of people who listen to a particular Radio Station, expressed as a proportion.

e.g: 15% of people listen to ‘ABC’ FM.

Viewership

“How many of my target group customers watch a particular TV Channel?”

The number of people who watch a particular TV Channel, expressed as a proportion.

e.g: 15% of people watch to ‘ABC’ TV.

Introduced to the market in 1997 SRL MediaFacts serves as a huge database of collective information about the media habits of people over age of 12 years. We have a large clientele of media planning and programming professionals who benefits from this database.

Our Clients asked these questions...

We gave MediaFacts

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?

SRL AdCheck

+ What is SRL AdCheck?

SRL AdCheck is a series of reports prepared by SRL, after a fully fledged monitoring  activity for auditing the advertisement aired/printed in public media (Newspaper/TV/Radio).

We monitor a given advertisement schedule of a company 24/7, and scan for any incompleteness or missed commercials and advertisements. Our clients save time on media evaluation and benefit from saving money on mistaken schedules.

+ Mechanism behind SRL AdCheck

A dedicated in-house media unit with years of developed experience in monitoring and tracking, are employed to manually scan all public media. Currently Our semi-automated programming devices helping the workforce to accelerate the tasks.

SRL have taken steps to incorporate fully automated AI driven machine learning features to the methods, while using human workforce to monitor the process.

+ Features of SRL AdCheck

Coverage

“Can I get the Ad checking support in all language and all medias?”

Currently we provide Tri-Lingual (Sinhala/Tamil/English) support covering the following medias.

  • 41 Newspapers, tabloids and magazines (Daily/Weekly/Monthly)
  • 16 Television channels (6AM to 12PM SLST)
  • 32 Radio Stations (5AM to 12PM SLST)

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

Missed Ad Tracking

“Didn’t my Ad aired at all?”

We track the ads that you have paid and scheduled which went missing. We also track and tell you if your newspapers advertisements are printed.

e.g: 15% of people listen to ‘ABC’ FM.

Incompleteness

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Wrong Timing

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

An audit on Advertising schedule monitoring introduced by SRL in 2007 to benefit our clients who advertise in public media. A report on total actual advertisement activities monitored according to the schedule and given before the end of the campaigns or on regular basis.

Our Clients asked these questions...

We gave AdCheck

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?

SRL BrandTrak

+ What is SRL BrandTrak?

SRL BrandTrak helps you to diagnose your brand’s health. By using BranTrak you would be able to identify any weak performing segments of your brand, and obtain recommendations to overcome such casualties. SRL BrandTrak helps you to obtain insights from your consumers and better corrective actions to run your operations smoothly.

+ Mechanism behind SRL AdCheck

We conduct surveys to randomly chosen 400 consumers of your brand from our database which spans across the island. A fully customised questionnaire is administered throughout the survey which captures information about Product penetration, Brand Awareness, Brand Penetration, Brand Preference, and other selected categories.

The respondents from the database are shuffled and modified in a manner so that the same respondent to be excluded from the sample for immediate 6 months.

By the above practiced methodology it is possible to track the health of your brand maintaining an overall accuracy of 98% to the date.

+ Features of SRL AdCheck

Product Penetration

“Can I get the Ad checking support in all language and all medias?”

Currently we provide Tri-Lingual (Sinhala/Tamil/English) support covering the following medias.

  • 41 Newspapers, tabloids and magazines (Daily/Weekly/Monthly)
  • 16 Television channels (6AM to 12PM SLST)
  • 32 Radio Stations (5AM to 12PM SLST)

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

Brand Awareness

“Didn’t my Ad aired at all?”

We track the ads that you have paid and scheduled which went missing. We also track and tell you if your newspapers advertisements are printed.

e.g: 15% of people listen to ‘ABC’ FM.

Brand Penetration

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Brand Adoption

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Brand Preference

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Introduced to our portfolio in 1998, SRL BrandTrak is a survey based research carried to identify a brand’s performance.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?

SRL ConsumerTrak

+ What is SRL ConsumerTrak?

An advertising and brand tracking survey conducted among the consumers of the product/service, which entails the scope of SRL AdTrak and SRL BrandTrak. Further to the scopes covered, the survey is administered with regards to the competitor data, which enables the ConsumerTrak to disclose key information about your competitor brands

+ Mechanism behind SRL ConsumerTrak

The survey gathers data from 4800 unique individuals who are segregated at a rate of 400 individuals per month for a time span of one-year period island-wide.The sample size and the individuals are selected using the ‘Matching Sampling’ Techniques.

We use a comprehensive questionnaire roughly consists about 25 customised questions. The captured data is analysed using the ‘Moving Average’ Techniques, and the reports are customised according to your preference to provide necessary information.

+ Features of SRL AdCheck

Unaided & Aided Recall of Advertising Campaigns

“Can I get the Ad checking support in all language and all medias?”

Currently we provide Tri-Lingual (Sinhala/Tamil/English) support covering the following medias.

  • 41 Newspapers, tabloids and magazines (Daily/Weekly/Monthly)
  • 16 Television channels (6AM to 12PM SLST)
  • 32 Radio Stations (5AM to 12PM SLST)

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

What is remembered most about the Campaign

“Didn’t my Ad aired at all?”

We track the ads that you have paid and scheduled which went missing. We also track and tell you if your newspapers advertisements are printed.

e.g: 15% of people listen to ‘ABC’ FM.

Recall of Main Advertising Themes

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Repeat purchasers of brand

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Brand switching with reasons

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Response to Promotional Offers

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Established in 1999, SRL ConsumerTrak is an Advertising and Brand Tracking Survey, conducted to identify the necessary information from your buyers’ end, to optimise your advertisement campaigns and monitor the brand’s health.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?

SRL AdTrak

+ What is SRL AdTrak?

A survey conducted to precisely address the uncertain areas of conclusions faced by advertisers. With SRL AdTrak you would be able to track the performance of your Advertisement campaigns.

+ Mechanism behind SRL AdTrak

We conduct face-to-face interviews for a customised survey, administered among 400 individuals, who perfectly fit the target category, every month. The captured data is analysed using ‘Moving Average’ Techniques. The individual specimen is not used for the immediate 6 months, and modified by shuffling efficiently to obtain unbiased results.

+ Features of SRL AdCheck

Recalling Abiility

“Can I get the Ad checking support in all language and all medias?”

Currently we provide Tri-Lingual (Sinhala/Tamil/English) support covering the following medias.

  • 41 Newspapers, tabloids and magazines (Daily/Weekly/Monthly)
  • 16 Television channels (6AM to 12PM SLST)
  • 32 Radio Stations (5AM to 12PM SLST)

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

Comprehension of Campaign

“Didn’t my Ad aired at all?”

We track the ads that you have paid and scheduled which went missing. We also track and tell you if your newspapers advertisements are printed.

e.g: 15% of people listen to ‘ABC’ FM.

Campaign Responses

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Corrective Actions

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Initiated in September 1994, SRL AdTrak is an advertising tracking services founded to cater the needs of the clients who wanted to identify the performance of their advertising budget and advertisement campaigns.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?

SRL MediaScan

+ What is SRL MediaScan?

A wide-range of services from SRL that provides media and advertisment monitoring. All mass-media advertorial and informatory data are tracked, which is then used to evaluate the advertisement campaign and programme related queries.

+ Mechanism behind SRL MediaScan

Dedicated staff from Media Unit, monitoring all media vehicles including the mass-medias of Television, Radio, and Newspapers. We place special devices to track the programmes and the information at selected households. Our dedicated servers run 24/7 collecting and storing the information which is used to prepare the reports.

+ Features of SRL AdCheck

Tri-Lingual Coverage

“Can I get the support in all language and all medias?”

Currently we provide all island-wide spoken Tri-Lingual (Sinhala/Tamil/English) language support covering the following medias.

  • 41 Newspapers, tabloids and magazines (Daily/Weekly/Monthly)
  • 16 Television channels (6AM to 12PM SLST)
  • 32 Radio Stations (5AM to 12PM SLST)

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

Comprehension of Campaign

“Which media vehicles do my competitors prefer?”

We track all available information in mass-medias. Hence our systems could disclose information about your competitors’ media behaviour.

e.g: 15% of people listen to the competitors of ‘ABC’ FM.

Campaign Responses

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Corrective Actions

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Started in 1990s the SRL MediaScan serves as the hub for largest collected Data  and being the leading service provider of Media and Advertisement Monitoring.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?

SRL TvScan

+ What is SRL TvScan?

A ‘Programme Rating Service’ of Television Programmes aired in Sri Lanka. SRL TvScan accurately reflect the profile, size and composition of the viewers of Sri Lankan Television programmes.

+ Mechanism behind SRL MediaScan

With more than 3Million housholds/families and 13 Million individual viewers watching, SRL TVScan is able to conduct an extensive audit on Sri Lankan Television programmes.

+ Features of SRL AdCheck

Tri-Lingual Coverage

“Can I get the support in all language and all medias?”

We track the programmes of all three language Programmes broadcasted by Television Channel operators.

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

Wide Coverage Array

“Which media vehicles do my competitors prefer?”

We cover a wide array of coverage spanning across the following:

  • 16 Television Channels
  • Over 200 hours of telecasting per day
  • More than 3 million TV households
  • Over 13 million viewers

e.g: 15% of people listen to the competitors of ‘ABC’ FM.

Campaign Responses

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Corrective Actions

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Brought inline on July 1992 SRL TvScan is Television Programme Rating Services which uses extensive auditing methods to evaluate TV Programmes. In media industry this is the new ‘currency’ used to trade TV Airtime.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?

SRL BrandScan

+ What is SRL BrandScan?

An Omnibus Survey conducted among 3000 households/families island-wide in Sri Lanka, every year in August-September period. Variety of questions asked covering many industries and aspects.

+ Mechanism behind SRL BrandScan

3000 households are selected for this study every year during a particular period. The sample is shuffled and modified in a manner to collect unbiased data by not repeating for immediate year.

+ Features of SRL AdCheck

Pay as You Ask

“I have only 10 questions which is important for me from the survey! Can I pay only for that?”

We provide customised solutions, so as our clients can pay for what they require only. Our clients hold the options of selecting and modifying the questions, and only paying for their required questions.

e.g: These are the 10 questions that I’m paying for.

A wide range of questions spanning across a mix of industries, engulfed to capture various data are administered in a survey conduced among the households/families island-wide every year in a particular period. Helping clients to choose and pay for the questions and data they are interested.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?
COSNet

SRL CosNet

+ What is SRL COSNet?

A subscription-based product enables access to two major databases (SRL TV Scan & SRL Media Scan) from your electronic devices. By accessing the database you will be able to play around with the data and generate the output as required via the user-friendly interface we have created. This digital interface gives you control over the data collected and helps you to generate reports by automatically calculating the data in just few clicks.

Easily generate and find your GRPs(Gross Rating Point), TARPs (Target Audience Rating Point), Reach & Frequency, Reach Analysis all at your fingertips. Why wait for someone to do your calculations when COSNET does it for you.

+ Features of SRL COSNet?

Few of the full features those are noteworthy

  • TV AD-SCHEDULE EVALUATION

Gives the expected Reach, Frequency and Marginal Reach of a proposed TV Schedule for a defined Target Group.

  • REACH & FREQUENCY ANALYSIS

This yields the actual Reach, Frequency, GRP, Cost per Reach and Cost per Exposure achieved by all brands that belong to a particular Product Field during a specific month – again for a defined Target Group.

  • Ad SPEND SUMMARY DATA

This yields Ad Spend for each brand by Media for any specified time-periods. Could be used to calculate SOE. This has been extended to provide detailed analysis of Ad Spend and Numbers of Advertisements by Language for each Media Vehicle

  • REACH & FREQUENCY ANALYSIS BY LANGUAGE

This enables a client to evaluate the impact (i.e. the actual Reach and Frequency achieved) of a TV Campaign by Language.

  • TRENDS IN PROGRAMME RATINGS

This enables a client to identify the changes in the Target Audience Ratings of a specific TV Programme over a defined period of time.

  • SOURCE ANALYSIS

This enables a client to identify the various Target Sub-Groups, which contributed the most, and the least, towards the total GRP achieved by a specific Brand during a specified time-period.

  • SHARE OF TARGET ADIENCE

This provides a client the estimated Shares of Target Audiences during a specified time-period, which could be as short as a 15-minute segment of a particular day or as long as one year.

A 24/7 ‘Online media information system’ founded in 1998 by SRL as an innovation project for commemorating the year 1998 as the Year of IT in Sri Lanka.

Our Clients asked these questions

We gave COSNet

What channel should I select for advertising

What channel should I select for advertising

SuperTrak

SRL SuperTrak

+ What is SRL SuperTrak?

SuperTrak is a comprehensive system to track information related to Modern Trade retail business. A collective report management system to know the consumer and product related data in Sri Lankan supermarkets.

The system is available on subscription basis according to product and brand categories.

+ Mechanism behind SRL SuperTrak?

SuperTrak uses the invoices collected from immense number of families (households) around the country as the primary data source to generate the reports. The panel of consumers span across all the SEC classes of Sri Lanka. We collect more than 6,000 bills a month gives atleast 80,000 – 100,000 entries of purchase history. Every product in the supermarket display is captured by this way, and made us achieve more than 95% of accuracy.

+ Features of SRL SuperTrak?

Brand Penetration

“What percentage of consumers are purchasing my company’s product brand?”

The Brand Penetration is expressed as a percentage of consumers who purchased a particular brand product, compared to the total consumers who purchased the particular category of the product.

e.g: 45% of shampoo buyers from supermarket, are purchasing company ABC’s Shampoos bearing the brand name of ‘XYZ’

Brand Penetration

“What percentage of shoppers buy the category of products my company produce?”

The Category Penetration is expressed as a percentage of consumers who purchased a particular product category, compared to the total shoppers.

e.g: 15% of total supermarket shoppers, are purchasing Shampoos.

Volume Share

“What is the volume wise percentage of my company’s product brand sold in supermarkets compared to other products in the same category”

The Volume Share is expressed as a percentage of a brand’s purchased weightage compared to it’s category’s consumed volume.

e.g: 25% volume of total purchased Shampoos in supermarkets are from ‘XYZ brand of Company ‘ABC’ .

Value Share

“What is the Market Price wise percentage of my company’s product brand sold in supermarkets compared to other products in the same category”

The Value Share is expressed as a percentage of a brand’s purchased Market Price compared to it’s category’s consumed Price.

e.g: 22% value of total purchased Shampoos in supermarkets are from ‘XYZ brand of Company ‘ABC’ .

Volume & Value Share by Supermarkets

“What percentage of volume and value of my product sold at a particular supermarket?”

Gives the volume and value wise percentage of product brand movement at each supermarket chain.

e.g: 13% value and 12% volume of total purchased ‘XYZ brand Shampoos of Company ‘ABC’ are sold at Arpico.

Supermarket Penetration

“What percentage of overall supermarket shoppers go to a supermarket?”

Represents the number of families buying at a supermarket, expressed as a percentage.

e.g: 32% supermarket shoppers buy at Arpico.

Shopping Basket Value

“What is the spending power of my consumers towards my company’s brand at a supermarket?”

The purchasing value of a particular product brand expressed as a percentage of total shopping value at a supermarket.

e.g: Supermarket shoppers at Arpico spend 0.65% of their total shopping budget on Shampoos.

Founded in 2004, SuperTrak is a ‘Report Management System’ fed by supermarket data to generate reports that shows consumer behaviour and product movement in Sri Lankan supermarkets.

Our Clients asked these questions

We gave SuperTrak

How can I know what is the leading confectionery brand in supermarkets?
In which Supermarket my company brand is leading?
In which Supermarket my competitor brand is leading?
What are the other products my consumers buying in supermarket?
In which part of Sri Lanka can I introduce a new product portfolio?
Media Facts

SRL MediaFacts

+ What is SRL MediaFacts?

A computerised database of information pertaining to the Media habits of people over the age of 12 years. We capture the practices of Reading, Listening and Viewing Habits of 8000 people through an extensive survey, twice a year.

+ Mechanism behind SRL MediaFacts?

The data collected by a Bi-Annual survey conducted island-wide, serves as the primary source for this successful project of SRL. We track a sample size of over 8,000 people to participate in this survey thus enabling us to achieve an accuracy of 98%.

+ Features of SRL MediaFacts

Readership

“How many people read a particular newspaper?”

The number of a target group members who read a particular newspaper, expressed as a proportion.

e.g: 15% of people of read the newspaper ‘ABC’

Listenership

“How many of my target group customers listen to a particular Radio Station?”

The number of people who listen to a particular Radio Station, expressed as a proportion.

e.g: 15% of people listen to ‘ABC’ FM.

Viewership

“How many of my target group customers watch a particular TV Channel?”

The number of people who watch a particular TV Channel, expressed as a proportion.

e.g: 15% of people watch to ‘ABC’ TV.

Introduced to the market in 1997 SRL MediaFacts serves as a huge database of collective information about the media habits of people over age of 12 years. We have a large clientele of media planning and programming professionals who benefits from this database.

Our Clients asked these questions...

We gave MediaFacts

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?
AdCheck

SRL AdCheck

+ What is SRL AdCheck?

SRL AdCheck is a series of reports prepared by SRL, after a fully fledged monitoring  activity for auditing the advertisement aired/printed in public media (Newspaper/TV/Radio).

We monitor a given advertisement schedule of a company 24/7, and scan for any incompleteness or missed commercials and advertisements. Our clients save time on media evaluation and benefit from saving money on mistaken schedules.

+ Mechanism behind SRL AdCheck

A dedicated in-house media unit with years of developed experience in monitoring and tracking, are employed to manually scan all public media. Currently Our semi-automated programming devices helping the workforce to accelerate the tasks.

SRL have taken steps to incorporate fully automated AI driven machine learning features to the methods, while using human workforce to monitor the process.

+ Features of SRL AdCheck

Coverage

“Can I get the Ad checking support in all language and all medias?”

Currently we provide Tri-Lingual (Sinhala/Tamil/English) support covering the following medias.

  • 41 Newspapers, tabloids and magazines (Daily/Weekly/Monthly)
  • 16 Television channels (6AM to 12PM SLST)
  • 32 Radio Stations (5AM to 12PM SLST)

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

Missed Ad Tracking

“Didn’t my Ad aired at all?”

We track the ads that you have paid and scheduled which went missing. We also track and tell you if your newspapers advertisements are printed.

e.g: 15% of people listen to ‘ABC’ FM.

Incompleteness

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Wrong Timing

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

An audit on Advertising schedule monitoring introduced by SRL in 2007 to benefit our clients who advertise in public media. A report on total actual advertisement activities monitored according to the schedule and given before the end of the campaigns or on regular basis.

Our Clients asked these questions...

We gave AdCheck

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?
BrandTrak

SRL BrandTrak

+ What is SRL BrandTrak?

SRL BrandTrak helps you to diagnose your brand’s health. By using BranTrak you would be able to identify any weak performing segments of your brand, and obtain recommendations to overcome such casualties. SRL BrandTrak helps you to obtain insights from your consumers and better corrective actions to run your operations smoothly.

+ Mechanism behind SRL AdCheck

We conduct surveys to randomly chosen 400 consumers of your brand from our database which spans across the island. A fully customised questionnaire is administered throughout the survey which captures information about Product penetration, Brand Awareness, Brand Penetration, Brand Preference, and other selected categories.

The respondents from the database are shuffled and modified in a manner so that the same respondent to be excluded from the sample for immediate 6 months.

By the above practiced methodology it is possible to track the health of your brand maintaining an overall accuracy of 98% to the date.

+ Features of SRL AdCheck

Product Penetration

“Can I get the Ad checking support in all language and all medias?”

Currently we provide Tri-Lingual (Sinhala/Tamil/English) support covering the following medias.

  • 41 Newspapers, tabloids and magazines (Daily/Weekly/Monthly)
  • 16 Television channels (6AM to 12PM SLST)
  • 32 Radio Stations (5AM to 12PM SLST)

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

Brand Awareness

“Didn’t my Ad aired at all?”

We track the ads that you have paid and scheduled which went missing. We also track and tell you if your newspapers advertisements are printed.

e.g: 15% of people listen to ‘ABC’ FM.

Brand Penetration

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Brand Adoption

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Brand Preference

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Introduced to our portfolio in 1998, SRL BrandTrak is a survey based research carried to identify a brand’s performance.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?
ConsumerTrak

SRL ConsumerTrak

+ What is SRL ConsumerTrak?

An advertising and brand tracking survey conducted among the consumers of the product/service, which entails the scope of SRL AdTrak and SRL BrandTrak. Further to the scopes covered, the survey is administered with regards to the competitor data, which enables the ConsumerTrak to disclose key information about your competitor brands

+ Mechanism behind SRL ConsumerTrak

The survey gathers data from 4800 unique individuals who are segregated at a rate of 400 individuals per month for a time span of one-year period island-wide.The sample size and the individuals are selected using the ‘Matching Sampling’ Techniques.

We use a comprehensive questionnaire roughly consists about 25 customised questions. The captured data is analysed using the ‘Moving Average’ Techniques, and the reports are customised according to your preference to provide necessary information.

+ Features of SRL AdCheck

Unaided & Aided Recall of Advertising Campaigns

“Can I get the Ad checking support in all language and all medias?”

Currently we provide Tri-Lingual (Sinhala/Tamil/English) support covering the following medias.

  • 41 Newspapers, tabloids and magazines (Daily/Weekly/Monthly)
  • 16 Television channels (6AM to 12PM SLST)
  • 32 Radio Stations (5AM to 12PM SLST)

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

What is remembered most about the Campaign

“Didn’t my Ad aired at all?”

We track the ads that you have paid and scheduled which went missing. We also track and tell you if your newspapers advertisements are printed.

e.g: 15% of people listen to ‘ABC’ FM.

Recall of Main Advertising Themes

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Repeat purchasers of brand

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Brand switching with reasons

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Response to Promotional Offers

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Established in 1999, SRL ConsumerTrak is an Advertising and Brand Tracking Survey, conducted to identify the necessary information from your buyers’ end, to optimise your advertisement campaigns and monitor the brand’s health.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?
AdTrak

SRL AdTrak

+ What is SRL AdTrak?

A survey conducted to precisely address the uncertain areas of conclusions faced by advertisers. With SRL AdTrak you would be able to track the performance of your Advertisement campaigns.

+ Mechanism behind SRL AdTrak

We conduct face-to-face interviews for a customised survey, administered among 400 individuals, who perfectly fit the target category, every month. The captured data is analysed using ‘Moving Average’ Techniques. The individual specimen is not used for the immediate 6 months, and modified by shuffling efficiently to obtain unbiased results.

+ Features of SRL AdCheck

Recalling Abiility

“Can I get the Ad checking support in all language and all medias?”

Currently we provide Tri-Lingual (Sinhala/Tamil/English) support covering the following medias.

  • 41 Newspapers, tabloids and magazines (Daily/Weekly/Monthly)
  • 16 Television channels (6AM to 12PM SLST)
  • 32 Radio Stations (5AM to 12PM SLST)

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

Comprehension of Campaign

“Didn’t my Ad aired at all?”

We track the ads that you have paid and scheduled which went missing. We also track and tell you if your newspapers advertisements are printed.

e.g: 15% of people listen to ‘ABC’ FM.

Campaign Responses

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Corrective Actions

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Initiated in September 1994, SRL AdTrak is an advertising tracking services founded to cater the needs of the clients who wanted to identify the performance of their advertising budget and advertisement campaigns.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?
MediaScan

SRL MediaScan

+ What is SRL MediaScan?

A wide-range of services from SRL that provides media and advertisment monitoring. All mass-media advertorial and informatory data are tracked, which is then used to evaluate the advertisement campaign and programme related queries.

+ Mechanism behind SRL MediaScan

Dedicated staff from Media Unit, monitoring all media vehicles including the mass-medias of Television, Radio, and Newspapers. We place special devices to track the programmes and the information at selected households. Our dedicated servers run 24/7 collecting and storing the information which is used to prepare the reports.

+ Features of SRL AdCheck

Tri-Lingual Coverage

“Can I get the support in all language and all medias?”

Currently we provide all island-wide spoken Tri-Lingual (Sinhala/Tamil/English) language support covering the following medias.

  • 41 Newspapers, tabloids and magazines (Daily/Weekly/Monthly)
  • 16 Television channels (6AM to 12PM SLST)
  • 32 Radio Stations (5AM to 12PM SLST)

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

Comprehension of Campaign

“Which media vehicles do my competitors prefer?”

We track all available information in mass-medias. Hence our systems could disclose information about your competitors’ media behaviour.

e.g: 15% of people listen to the competitors of ‘ABC’ FM.

Campaign Responses

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Corrective Actions

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Started in 1990s the SRL MediaScan serves as the hub for largest collected Data  and being the leading service provider of Media and Advertisement Monitoring.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?
TVScan

SRL TvScan

+ What is SRL TvScan?

A ‘Programme Rating Service’ of Television Programmes aired in Sri Lanka. SRL TvScan accurately reflect the profile, size and composition of the viewers of Sri Lankan Television programmes.

+ Mechanism behind SRL MediaScan

With more than 3Million housholds/families and 13 Million individual viewers watching, SRL TVScan is able to conduct an extensive audit on Sri Lankan Television programmes.

+ Features of SRL AdCheck

Tri-Lingual Coverage

“Can I get the support in all language and all medias?”

We track the programmes of all three language Programmes broadcasted by Television Channel operators.

e.g: The scheduled TV commercial in a Tamil TV channel was 3 minutes late.

Wide Coverage Array

“Which media vehicles do my competitors prefer?”

We cover a wide array of coverage spanning across the following:

  • 16 Television Channels
  • Over 200 hours of telecasting per day
  • More than 3 million TV households
  • Over 13 million viewers

e.g: 15% of people listen to the competitors of ‘ABC’ FM.

Campaign Responses

“What? My Ad finished 10sec before it’s duration?”

We track your airtime and duration, then generate report accordingly giving you proper records of what happened to your advertisements. Similarly we check each letter of your advertisement in print media for any occurred errors.

e.g: 15% of people watch to ‘ABC’ TV.

Corrective Actions

“I paid for 10am not 10pm!”

“My paper ad suppose to be featured in the business column, not in Leisure”

SRL AdCheck doesn’t only track your schedule spots, we will generate complete reports which captures even if your Ads are aired/printed in contrast to your paid spots, thus making the life easier to the media companies also to correct the root cause of errors.

e.g: 15% of people watch to ‘ABC’ TV.

Brought inline on July 1992 SRL TvScan is Television Programme Rating Services which uses extensive auditing methods to evaluate TV Programmes. In media industry this is the new ‘currency’ used to trade TV Airtime.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?
BrandScan

SRL BrandScan

+ What is SRL BrandScan?

An Omnibus Survey conducted among 3000 households/families island-wide in Sri Lanka, every year in August-September period. Variety of questions asked covering many industries and aspects.

+ Mechanism behind SRL BrandScan

3000 households are selected for this study every year during a particular period. The sample is shuffled and modified in a manner to collect unbiased data by not repeating for immediate year.

+ Features of SRL AdCheck

Pay as You Ask

“I have only 10 questions which is important for me from the survey! Can I pay only for that?”

We provide customised solutions, so as our clients can pay for what they require only. Our clients hold the options of selecting and modifying the questions, and only paying for their required questions.

e.g: These are the 10 questions that I’m paying for.

A wide range of questions spanning across a mix of industries, engulfed to capture various data are administered in a survey conduced among the households/families island-wide every year in a particular period. Helping clients to choose and pay for the questions and data they are interested.

Our Clients asked these questions...

We gave BrandTrak

Is my targeting group interested in a particular TV/Radio/Newspaper?
Which Radio/TV/Newspaper is most suitable for me to advertise?
Can I know the current interest of the particular age category people?
Being a media professional can I know my competitor’s hotspot?
I wanted to know the media habits of a particular area people. Is that possible?
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OUR CLIENTS

WHY YOU NEED US?

High Quality Standards

Setting high standards in meeting the quality of the research outcome.

Our Team

Experienced and accredited professionals from various corporate background to cater for different research needs. Dedicated staff on fields who works solely for SRL in data collection and veterans of the industry interpreting them are strength of our team.

Technology

“Believe in modernisation?” Yes we do!
We have made room to young innovators of our team to explore and find new information cum data technology driven  techniques to incorporate in research industry.

Tri-Lingual Support

Highly literate team members who are capable of assisting a research in all three languages served in Sri Lanka (Sinhala, Tamil, English). This is our advantage of being able to communicate and understand every ethnicity in the country.

Compliance

Self-raised provisions and protocols of SRL when conducting research and survey activities.
Our staff and organisation adheres to the codes of conduct proposed and governed by  MRSSL(Market Research Society of Sri Lanka) and European Society for Opinion and Market Research (ESOMAR).

Transparent

A “CLIENT-ONLY” Glass door that allows the particular client to view and obtain updates of their project at any given time

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